Revamping a luxury fashion brand so its visual identity finally matches the quiet confidence of the clothes it sells.
Industry
Luxury Fashion
Scope
Brand Revamp
Duration
2 weeks
Stage
Start-up
Introduction
When the project began, Aurama had no visual identity, no packaging direction, and no web presence. Everything — from the logo mark to the product packaging to the website — needed to be conceived and crafted from the ground up into a cohesive, shelf-ready brand.
Challenge
To design an identity that felt elevated and trustworthy without blending into the sea of white bottles and generic serifs. Aurama needed a brand that could command attention at first glance, hold it on closer inspection, and translate seamlessly from physical packaging to digital experience.
Approach
The identity was built around three core values: purity, confidence, and radiance. The name “Aurama” itself evokes an aura — a natural glow — and the visual direction was designed to amplify that feeling. A refined logo mark, a considered color palette balancing warmth and clarity, and a typographic system that feels both modern and approachable were developed in parallel. Custom cosmetic packaging was designed to carry the brand language across every product, while the web design brought it all together in a clean, conversion-focused digital experience.
Services
A full brand identity built from the ground up — spanning visual identity, packaging, and web design for a premium skincare launch.